Who I am
Hi! My name is Lena and I ́m an outdoor enthusiast and adventurer with a passion for turning stories from nature, mountains and wild places into meaningful connections. With a professional background in economics and finance, a creative mind and a strong background in marketing, project coordination, and content creation, I bring ideas to life through engaging media production, impactful campaigns, and community-driven projects. Whether I’m behind the camera, coordinating partnerships, running a group trip or developing strategies, my work blends creativity and adventure to inspire, connect, and grow within the outdoor industry